Benefits of SEO and How To Use them as a Creative Entrepreneur

Are you an entrepreneur looking to invest in SEO but puzzled about its benefits? Search Engine Optimization (SEO) is a digital marketing strategy that helps small to giant businesses reach more customers, promote brand awareness, among a plethora of other benefits via the online marketplace. In this article, we are going to explore some of its benefits and pinpoint how to capitalize on them as a smart entrepreneur.

SEO drives traffic to your business website

A well-implemented SEO exposes your business to more audiences online by ranking your business website high on search engines such as Google. It allows search engines to crawl the website pages and rank them based on their authoritativeness. This depends on the quality of backlinks on your web pages and the value of the information.

If the SEO is smart and competitive, your business website pages will rank on Google’s first result page depending on the search query. According to statistics, 80% of the people in the world today use the internet for enquiring and purchasing products. And 75% of that audience only serves the results displayed on Google’s or any other search engine’s first page, meaning only 25% visits the results on the second page.

Appearing on the first page gains the business more traffic. This essentially means more people will start noticing your business products or services. There’s a likelihood many of these people will turn to leads and some will convert into clients. SEO gives creative entrepreneurs an opportunity to grow their businesses’ online clientele.

SEO helps businesses boost their digital marketing Return on Investment (ROI)

An impressive Return on Investment (ROI) is the goal for an entrepreneur on any business venture. You want to see the business bringing more revenue quarterly or yearly after an investment. SEO is a key investment that helps businesses make more ROI over the digital niche.

Once you have transitioned the business from traditional marketing strategies like billboard advertising to Search Engine Optimization, your leads are generated by search engines. These platforms offer a lead generation rate of 15% a month. While traditional marketing tools give a new lead rate of 2%.

The SEO lead conversion rate hovers around 11%-13%. For example, let’s allude that you acquire an average of 30 new leads every month. At a lead generation rate of 15%, this number will translate to 35 leads. And with the 12% conversion rate, we can say the business will acquire 4 new clients every month.

An increase in the number of clients boots the business’ ROI as the revenue doubles. In this case, SEO helps surge the business income made through digital marketing. Entrepreneurs should invest in SEO to benefit from such opportunities.

SEO improves your business credibility

Many online users deem a business website’s legitimacy based on its ranking and consumer reviews. Most customers will trust a business just because it appears on a search engine’s first page. If your business appears on the first page people would believe it’s credible and turn into clients.

For example, most restaurants and other businesses use an SEO tool known as rich results to optimize their website pages for easy ranking. The tool helps search engines to find relevant informative content such as recipes, remedies, among others, and rank them on the first page. Consumers will definitely go for the restaurant recipe displayed as rich results. As an entrepreneur aiming to improve your business credibility, implementing SEO and optimizing pages for rich results is advised.

SEO increases brand awareness among potential customers

As your business continues to appear on consumers’ search results, it increases their brand awareness for your business. Such consumers transform into potential customers for your brand. Also, creating a pillar page helps your customers build awareness of the different business products and services offered by your business.

SEO also promotes brand awareness through video optimization. As an entrepreneur, you can make a video of your products or services and optimize them for SEO. Videos increase brand awareness by up to 140% in a potential customer.

SEO helps your business outrank its competitors

Rivalry is a common factor in the business world. Entrepreneurs always aim to have a competitive advantage over their business rivals. But outranking your competitor requires smart business strategies. SEO is among the tactics that help one of the candidates outbid the other on the market share.

As reiterated, it helps your business rank on search engines, exposes it to a large audience, and helps generate leads. In the long run, this converts into revenue pushing your business standards higher than your rivals. Entrepreneurs should adopt SEO to outrank competitors in their market niche.

SEO promotes your business 24/7 and generates more sales

As the optimized e-commerce website roams on the internet, it’s exposed to a vast number of online users. This means customers and consumers can access it in real-time 24/7. Stats indicate that Google processes more than 60,000 searches per second. That’s about 3.6 million searches in one minute.

It’s true to allege that an optimized business website is likely to receive more than 5,000 searches per minute. Some of these searches transform into leads and eventually clients. If your business specializes in sales, its sales will skyrocket. Entrepreneurs should use SEO to boost business and gain online exposure.

Conclusion

Search Engine Optimization is the core digital strategy of promoting your business in the online market spree. SEO helps businesses in all verticals gain more leads through competitive ranking, boost their credibility to customers, and increase revenue among other benefits discussed in this article.